Carrier billing. Live by configuration.
VMS, our Value-added services Management System, is a direct carrier billing platform connected with 40+ operators in 25+ countries. A new product goes live on all of them without a new integration.
- Telecom operators
- 40+
- Countries
- 25+
- Subscription flows
- 5
- New integrations per product
- None
Billing live with operators including
Telecom operators we bill with include e& (Etisalat), Vodafone, Zain, Ooredoo, Orange, MTN, stc, Omantel, Mobily, Asiacell, Batelco, Virgin Mobile, Telkom.
From configuration to reports in five steps.
- 1
Set up the configuration on the dashboard
Service, plans and price points per operator, set in the VMS dashboard.
- 2
Choose landing page templates
Pick and adapt landing page templates for each flow and market.
- 3
UAT
User acceptance testing on the operator connection before launch.
- 4
Go live
Switch the product on across the operators and markets you choose.
- 5
Reports and analytics ready
Revenue, subscriber and transaction reporting from the first day.
Every flow operators use.
Each market has its own rules for how a subscriber confirms. VMS supports the flows they require.
- PIN flowThe subscriber enters their mobile number and confirms with a one-time PIN sent by SMS.
- 1-click flowOn mobile data the operator recognises the subscriber, and one tap confirms.
- 2-click flowTwo confirmations, on the service page and the operator’s own page.
- SMS flowThe subscriber sends a keyword to a short code to subscribe.
- USSD flowSubscription through a USSD menu, with no data connection needed.
Configuration
- Service
- Premium subscription
- Plans
- Daily · Weekly · Monthly
- Price points
- Set per operator
- New integration
- None
Rollout
- Markets
- 25
- Operators
- 40+
- Setup time
- Seconds
Launch steps
- Set up the configuration on the dashboard
- Choose landing page templates
- UAT
- Go live
- Reports and analytics ready
Flows supported
Anti-fraud
- South AfricaLive
- United Arab EmiratesLive
- IraqLive
- KuwaitLive
- BahrainLive
- QatarLive
- OmanLive
- Saudi ArabiaLive
- EgyptLive
- MexicoLive
- BrazilLive
- SingaporeLive
- Sri LankaLive
- GhanaLive
- CameroonLive
- SenegalLive
- Burkina FasoLive
- MoroccoLive
- Costa RicaLive
- IndonesiaLive
- RwandaLive
- TurkeyLive
- JordanLive
- NigeriaLive
- ColombiaLive
Everything a VAS business runs on.
Beyond going live, VMS runs the service day to day. It is the same system behind our own apps.
Launch
Put a product live on every connected operator without a new integration.
Configuration, not integration
Service, plans and price points per operator, on connections that already exist.
Landing pages and templates
Build and manage subscription landing pages from reusable templates, adapted to each operator flow and market.
Campaigns and traffic sources
Run campaigns and manage every traffic source in one place, and see which ones bring subscribers who stay.
Measure
Know what each product, operator and campaign earns, and where it is heading.
ARPU analytics and prediction
Average revenue per user by product, operator, market and cohort, with forecasts of where it is heading.
Subscriber and transaction analysis
Every subscription, renewal, charge and churn event, down to the individual subscriber and transaction.
Multi-dimensional metrics and reports
Slice any metric by operator, country, product, plan, campaign or date, and build the reports each team needs.
Monitoring and alerts
Billing, traffic and conversion watched live, with alerts the moment a metric moves outside its expected range.
Operate
Run the service day to day, for every product and market, from one place.
Content management
Publish and update the content behind each service from one place, for every product and market.
Complaints and support automation
Log subscriber complaints, resolve routine requests automatically and track every case through to closure.
User and employee management
Manage platform users and employees, with roles and permissions so each team sees and changes only what it should.
Connect
Open the platform to partners who want to plug in their own systems.
API docs for third-party partners
Documented APIs so content owners, aggregators and other partners can connect their own systems to VMS.
Fraud stopped at the flow.
Carrier billing flows are protected by third-party anti-fraud, so operators and content owners only see genuine subscriptions.
Anti-fraud partners
- MCP Insight
- Empello
- Evina
Built for both sides of the bill.
Premium services, ready to bill.
A portfolio of in-house apps, live by configuration and brought to subscribers by our own acquisition engine.
For operators Content owners and brandsYour service on the phone bill.
Reach subscribers without cards or app-store accounts, on operator connections that already work.
Talk to usQuestions about VMS
Card billing runs separately on Paypoye.
What is VMS?
VMS, the Value-added services Management System, is our carrier billing platform. It is connected with every operator we bill through, and it runs our own apps as well as partner services.
How long does a new product take to go live?
On our side, a new product is configured and live in seconds, with no new technical integration. Any remaining steps, such as UAT and approval, sit with each mobile operator, so their timing depends on the operator.
Which subscription flows are supported?
PIN, 1-click, 2-click, SMS and USSD flows, depending on what each operator and market allows.
How is fraud handled?
Carrier billing flows are protected by third-party anti-fraud from MCP Insight, Empello and Evina.
Do you act as an aggregator?
In some countries, yes: we act as an aggregator, connecting services from other content providers to mobile operators through VMS.
Does VMS handle card payments?
No. VMS is for carrier billing only. Card billing runs on Paypoye, our separate card billing platform.
Put your service on the phone bill.
Tell us your markets and service; we’ll show you how it goes live on VMS.