Media, bidding and creative. All in-house.
We buy our own traffic with our own money first, so partners get the version that already converts.
An AI bidder across every exchange.
Our own DSP bids in real time across 12 exchanges. The bidder learns from what converts and renews, not just from clicks.
- 1
Bid request
An exchange describes the user and placement: location, device, network, context and floor price.
- 2
DMP enrichment
Our DMP matches the user to audience segments. With no match, the bidder works from the request’s own signals.
- 3
Prediction
The model predicts the chance of a subscription and what that subscriber is worth.
- 4
Bid
Worth = predicted conversion × subscriber value. The bid is shaded below that worth, so each bid is capped at what the impression is predicted to earn.
- 5
First-price auction
The highest bid wins and pays exactly what it bid, which is why the bid is shaded below worth.
All five steps happen inside the exchange’s response window of about 100 ms.
AI bidder wins · pays its bid $1.46 · worth $1.78 · margin $0.32
Four parts, one team.
Programmatic
Our own demand-side platform, bidding on real-time exchanges.
In-house DSP
Our own demand-side platform on 12 exchanges over real-time bidding.
AI bidder
An AI-based bidder decides where and how much to bid, impression by impression.
Creative
Ads produced and tested continuously, not once per campaign.
AI creative agents
Agents produce ad creatives and keep testing new ones against trends and performance.
Video and design
An in-house creative team behind the agents, for video, design and copy.
Search and social
Paid media run by our own team.
Google Ads
Dharam Digital is a Google Partner; an in-house team runs Google campaigns.
Meta
Meta campaigns planned, bought and optimised in-house.
Closed loop
Spend follows subscribers who stay, not just clicks.
Billing data feeds back
Conversion and retention data from VMS and Paypoye flows back into bids and creative.
Own money first
Every tactic is tested on our own apps before partners use it.
Bring subscribers who stay.
Tell us your product, markets and goals; we’ll show you how our engine would buy for it.